A brand built on friendship, it was established by opticians Mr Cutler and Mr Gross in 1969. Thanks to word of mouth, what began in London’s Knightsbridge as a small but innovative bespoke service soon became a fully-fledged mecca for artists, rock stars, writers and royalty.
Made in Italy by experienced craftspeople who champion the art of making every frame individually, their methodology combines innovation and heritage: hand-crafted excellence, the finest raw materials and an endless enthusiasm to manufacture styles that celebrate the clarity of vision.
Founded in 2012 in Paris, PETER AND MAY is the duo comprised of Laura Le Bihan and Xavier Matrand after their common journey in high-end eyewear retail.
At the very core of the design intent is a sum that combines thoughtful shapes, comfort and technical demands.
From the very beginning, they appeared in prestigious showrooms and took part in international fashion shows. Their designs quickly enabled them to gain strong support from the likes of Colette, Moda Operandi, and Dover Street Market.
Founded by Drew Lien in 1982, Drew wanted to create a pair of 'stick-on heat shield' goggles for Motocross and would sponsor some of the top Motocross Americana racers of the era including Bob Hannah, Ricky Johnson, David Bailey and Jeff Ward in order to get his name and brand out there. Today, the company now covers a large range of sports such as BMX, Motocross, Cycling, Running, and now Baseball/Softball. Growing since that initial product, 100% now carries a large variety of sunglasses such as the Hypercraft’s, S2, S3, and various Speedcraft styles.
We believe in long term relationships and organic growth by working out the available resources and budgets in hand for the optimum returns on the investment.
We define ourselves brand ambassadors and we can count on a deep experience in the fashion/luxury, eyewear and sporting goods industries.
We give ourselves for the cause and we learn every day from the beautiful people, companies and brands we work with.
In 2024, Cutler and Gross teamed up with London's legendary rock'n'roll jeweler, The Great Frog, to create a bold eyewear collection that merges high-end craftsmanship with rebellious spirit. Drawing inspiration from biker culture and gothic aesthetics, the collaboration features handcrafted frames adorned with sterling silver and 24K gold embellishments, including iconic symbols like daggers, eagles, and skulls. Each piece reflects a fusion of Cutler and Gross's timeless silhouettes and The Great Frog's distinctive metalwork, resulting in eyewear that makes a statement both in design and attitude.
Simon Porte Jacquemus started his own label in 2009 when he was 19, launching his label under her mother's maiden name. Credited with bringing a freshness to Paris’ fashion scene, his collections are deconstructed and surrealist. Jacquemus takes archetypal French concepts and spins them on their head, working in the space between commercial and conceptual, with a playful approach to pushing the boundaries of French fashion.
Adventurous, avant-garde, visionary, and a harmonious blend of child-like spirit and elegance—these are the elements that make Jacquemus unique.
Driven by a desire to create and innovate in her field, Aude Herouard launched her first eyewear collection in 2020, a line of sunglasses defined by timeless design and bold, elegant shapes. In Normandy, near the cliffs of Étretat, she finds the inspiration and energy that fuel her creative process. The frames are crafted from organic acetate, a material made from wood pulp, cotton fibers, and naturally derived binders. It is hypoallergenic, durable, and guarantees exceptional quality and reliability. The lenses, made in Italy, are organic as well, offering 100% UV protection (category 2 or 3) and an anti-reflective inner coating. Each design reflects a vision of enduring style, combining timeless shapes, refined materials, and French craftsmanship to create eyewear made to last.